Why does Amazon refuses certain brands?

Amazon refuses certain premium brands in advance, such as: Nike, Nintendo, Dettol and more. They do this to prevent the sale of fake items. Do you want to sell a premium brand and get it approved? Then you must submit this request to Amazon, by providing proof of a correct purchasing channel, for example a purchase invoice from Nike.

How do you know that a product has been refused because of the brand?

Have you published your product to Amazon from WooCommerce and are you not authorized to sell the premium brand? Then you will see the following error message in the WooCommerce product:

You may not create new ASINs for this brand. You are free to add offers to any existing ASIN for this brand. Please review our ASIN Creation Policy here: https://sellercentral.amazon.nl/gp/help/201844590. If you believe the product you want to sell is not already listed in the Amazon catalog and should be listed as a new ASIN, contact Seller Support at https://sellercentral.amazon.nl/hz/contact-us and mention error code 5461.

How do you submit an application for a premium brand?

To start, go to Catalogue > Add Products in your Amazon Seller Account. Then enter the EAN code of the product. The product will be visible, but you can only click the Apply to sell button. Then you have to go through all the steps to get sales permissions for the premium brand.


What do you need to submit the application?

  • Purchase invoice from the supplier or distributor where you purchase the premium brands
  • Proof of the sale of the premium brand itself

Are you unable to provide the above proof? Then your application cannot be submitted to Amazon at all.

Need help?

Are you struggling or do you have additional questions? Please contact our support desk by telephone on +31 (0)320 - 33 77 77 or by e-mail at support@woosa.com.


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